Valentine’s day is fast approaching and we at MOI are gearing up to be, and get you all in the mood for LOVE. Nowadays, Valentine’s day is mostly associated with a red hearts-chocolates-flowers romantic kind of love like we see in the movies, which might not be everyone’s cup of tea or be relatable to anyone not in a romantic relationship.  But love itself is never one thing, it takes on many different shapes and forms and can show up anywhere – even in the most surprising places. 

Finland is one place that champions a unique and inclusive way of celebrating Valentine’s day. In Finland, February 14th is known as the Day of Friendship, a day when all forms of love are celebrated by people in a couple, a throuple, and singles alike. On Friend’s day the Finns like to send greeting cards, share meals, and enjoy sporting activities with their loved ones.