When starting a business, all the focus is directed to the construction, accuracy and development of the new business baby that is brought into the world. Investing everything in order for the business to succeed and grow, not knowing that one of the greatest gifts is waiting just around the corner – the human connections that are created and forged. The connection with the customers is felt immediately and on a daily basis, and fills us with a great sense of satisfaction and fulfillment. The human connections that are less obvious and perhaps take more time are the connections that are made with the suppliers and creators we work with. Our ambition is of course to work only with people we connect with and appreciate, but the deep pleasure comes when business relationships lead to close friendships. Perhaps the best example of this is the relationship created and built with Karin from the “Kariniti” brand. What started as a business and aesthetic connection – an attraction to the design line, the products, and the way in which she conducts and manages her business – later became a close and good friendship that provides support and mutual understanding, and it really feels like an amazing and unexpected gift that we received.